Adidas NMD / AV live / London
In collaboration with Hellicar&Lewis, we created two interactive video experiences inside the Adidas Future House built in Curtain road for the NMD release.
In the first room we created a large CCTV video wall that continuously played a mixture of live, pre-recorded and back audience activities. We also connected a system of custom glitching video effect. Which could be controlled manually or synched live to the music on-stage
On the second floor, we built a rotating mirror tunnel in which we projected the new shoe advertisement but going through a kaleidoscope filter which created an infinite combination of colours and visuals.
Role - Art Direction, Concept Development
ADIDAS FUTURE HOUSE / AV LIVE
Kaleidoscope installation / 4K Animation